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A) the societal marketing concept B) the marketing concept C) the selling concept D) the production concept E) the product concept. Sustainable marketing calls for products that are not only pleasing, but also beneficial. SUStAiNAbLE MARKEtiNG Sustainable marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. the societal marketing concept. Answered by suzy17. a sustainable marketing principle emphasizes building long-run consumer engagement, loyalty, and relationships _____. R O’Leary, RF Durant, DJ Fiorino, PS Weiland. All of the following are concepts that define the needs of consumers and/or businesses EXCEPT which one? The sustainable marketing concept focuses on _____. Green marketing is the marketing of products that are presumed to be environmentally safe. A) the societal marketing concept B) the marketing concept C) the selling concept D) the production concept E) the product concept Answer: A 10) Some fast food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to the soaring obesity rates and environmental problems. Sustainable marketing is a new concept in marketing and business, but it is already proving to be a game changer. A) Sustainable marketing B) Innovation C) Consumerism D) Environmentalism E) The strategic planning concept 5. Following the principle of _____, a company makes marketing decisions by considering consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests. Customer-driven marketing is most effective when _____ clear needs exist and customers know what their needs are. 9) Which of the following concepts calls for sustainable marketing? 4. _____ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. Which of the following concepts calls for sustainable marketing? 20-19: Of the five sustainable marketing principles discussed in the text, which one best describes adidas’s approach? Any company following selling concept undertakes a high-risk: Companies that are following the marketing concept require to bare less risk and uncertainty. Although the rampant confusion is understandable due to the current amorphous nature of green ... Read more » Which of the following concepts calls for sustainable marketing? Many critics say that marketing causes prices to be higher, because of three reasons. Key Takeaways Marketers and strategists must consider the market, operating, and image risks associated with sustainability marketing to capture this relatively new business concept’s power and to minimize its downside. Societal marketing: a principle of sustainable marketing that holds a company should make marketing decisions by considering consumers’ wants, the company’s requirements, consumer’s long-term interests and society’s long term interests.