A study says that surveys with lower response rates(20%) have accurate measurements than the ones with higher response rates (near 60 or 70%). However, higher response rates are always preferable compared to lower ones. Response Rates and Perceived Questionnaire Length in Mail Surveys The issue of questionnaire length has been the subject of considerable investigation but with often confusing and conflicting results. We wanted to understand how the length of surveys–as measured by number of questions–impacts the time respondents spend completing surveys. The results in Table 1 show that questionnaire length was not related at a statis-tically significant level to response rate. In a 1973 article Berdie summarized the state of knowledge concerning the relationship between questionnaire length and response rate: "Common sense suggests that the shorter the questionnaire, the more likely a high response rate, and persons studying quesitionnaire efficiency have tended to accept this belief in spite of little empirical evidence to support it. Google Scholar. An otherwise identical questionnaire entitled ``Oral Contraceptives and Cancer'' had a response rate of 60.7%. The ideal length of a satisfaction survey is 2-5 questions, governed (only) by what things are important to your customers. 7. Many factors influence the response rate of a survey or questionnaire. A soft launch is a sneak peak into what you can expect for response rates, screen outs and abandons. Questionnaire length did not influence response rates. Relative importance of questionnaire length and cognitive ease on response rates and data quality for two dietary questionnaires. That means that good survey design is key to increasing online survey response rates.
4. Given that the length of the questionnaire was the only variable altered, these results indicate that a shorter questionnaire can increase response rate. Sending reminders more frequently was positively associated with the response rates for the first questionnaires.
It indicates the quality of the survey. A literature review by Bogen (1996) found mixed results concerning the relationship between questionnaire length and response rate.
The highest response rate (70.2%) was achieved by a two-page questionnaire entitled ``Women and Cancer''. And the next time a customer receives a survey invitation from your company, they’ll expect a bad experience. Why Response Rates are Important?
Irrelevant questions will kill your response rate. Data is presented from a lengthy survey in Britain in 1987.
The evidence for the impact of questionnaire length on response rate is unclear, with some studies suggesting that response rates improve with shorter questionnaires [8, 19] and others suggesting that response rate is unrelated to questionnaire length [10, 11]. But if a customer thinks you are trying to excel at the things that are important to them they are more likely to want to help you.
Berdie, D. R. Questionnaire length and response rate.Journal of Applied Psychology 1973,58 278–280. 67-75. A survey was considered to be “started” if a user submitted at least one page of data that included 1 response to a question, hence the 100% completion rate for any survey with 1 question. After a short version of the questionnaire was created and administered, response rates appear to have increased substantially.
Keep these tips in mind when designing your survey: Keep your survey short—include only the essential questions … Google Scholar. Data is presented from a lengthy survey in Britain in 1987. … Contrary to previous findings, questionnaire length did not influence response rate. In order to understand this relationship, we took a random sample of roughly 100,000 surveys that were 1-30 questions in length, and analyzed the median amount of time that respondents took to complete the surveys. The relative risk of responding to an additional questionnaire was also analysed. A £2.50 incentive increased response, while incentives of £5.00 and a …
In reviewing response rates, it is clear that the response rate obtained from questionnaire 2 was much higher than that obtained from questionnaire 1 (Table 2).